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The publishing House » FONTS


Fonts can most easily be divided into three types:

Serif
Sans-serif
Other



So what's the difference?

Serif fonts have a small decorative line on the edges of the character. Sans serif do not.

Other fonts are not recommended for body text and should only really be used for titles and chapter heading in interior text and for titles and author names on covers

In traditional printing serifed fonts are used for body text because they are widely believed to be easier to read than sans-serif fonts - the idea being that they help guide the eye along the length of the text.

Traditionally sans-serif fonts are mainly used for shorter pieces of text and subject matter requiring a more casual feel and also look great as chapter headings, headlines and titles.

However in Europe now both serifed and sans-serifed fonts are used for body-text and much is down to personal preference - so it's really up to you.

Take a look at some well-known serif, sans-serif and other fonts below and you can view all available fonts here.

Serif fonts

These can be divided into four styles - each with a slightly different look and effect.


Garamond

Old Style
Old style typefaces date back to 1465, and are characterized by a diagonal stress.


Garamond is a well known Old Style serif

Click font name to view large image



Times New Roman

Transitional
Transitional fonts have more pronounced thick and thin lines than old style, but are still less dramatic than they are in modern serif fonts.


Times New Roman is a well known Transitional serif

Click font name to view large image


Rockwell

Slab
Slab serif typefaces usually have little if any contrast between thick and thin lines and have a bold, rectangular appearance


Rockwell is a well known Slab serif

Click font name to view large image  


Bodoni

Modern
Modern serifs are characterized by extreme contrast between thick and thin lines, tend to be thin with heavy vertical lines.


Bodoni is a well known Modern serif

Click font name to view large image

Sans-serif fonts

These can also be divided into four styles - each with a slightly different look and effect.


News Gothic

Grotesque
Earliest sans-serif designs - have capitals that only have a slight height to width proportional variation


News Gothic is a well known Grotesque sans-serif

Click font name to view large image



Helvetica

Transitional
Modern and common sans-serif fonts. They are relatively straight in appearance


Helvetica is a well known Transitional serif

Click font name to view large image


Lucida

Humanist
These are the most calligraphic of the sans-serif typefaces and have more readability than other sans-serif fonts.


Lucida is a well known Humanist serif

Click font name to view large image  


Futura

Geometric
based on geometric shapes (doh)


Futura is a well known Modern serif

Click font name to view large image

Other fonts

These can be divided into four styles - each with a very different look and effect


Scriptina

Script
Script fonts simulate handwriting and are harder to read than most serif and sans-serif fonts


Scriptina is a well known Script font

Click font name to view large image



Blackletter

Blackletter
Based on a type of calligraphy


German Blackletter is an example of this typeface

Click font name to view large image


Courier

Monospace
Originally developed for typewriters - excellent for columned text


Courier is a well known Monospace

Click font name to view large image  


Copal

Display
Not suitable for body text but good for decorative purposes - can be made specific to occasion and genre


Copal is an example of such a typeface

Click font name to view large image

 

View all available fonts here.

 

 

 

 

 

 

 

 

   

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